Bahrain Air | Custom Logotype & Typography
The Challenge: Bahrain Air, a low-cost carrier, required a visual identity that transcended the standard tropes of the budget airline sector. The brief demanded a dual-personality brand: it had to feel friendly and accessible to the leisure traveler, yet maintain the formal, credible authority required of a corporate aviation entity. The logotype needed to feel dynamic and forward-moving, while remaining legible at both small and massive scales.
The Solution: Working in collaboration with Brand Central, I developed the bespoke Latin letterforms for the Bahrain Air logotype. Starting with the structural elegance of Lucida Bright Italic as a foundation, I customized the strokes, weight, and terminal curves to emphasize a sense of focused movement and aerodynamic flow. These refined curves served as the structural anchor for the Arabic lettering, which was designed by the Brand Central team, ensuring that both scripts functioned as a single, cohesive visual system.
My Role: Custom Typography Design and Logotype Development.
Agency: BrandCentral
