Type design for logo

Bahrain Air was a LCC (Low Cost Carrier) airline based in Bahrain. The Design Brief called for a cosmopolitan, fresh image. It should feel friendly and welcoming yet be formal and corporate. Classy, credible and trustworthy, and be dynamic and focused in its movement.

 

I worked with Brand Central for this project. They created the symbol, I designed the latin letters for the logo. They in turn designed the Arabic letters based on my design.

 

I based my letter design on the Lucida Bright Italic Font.