Brand renovation, visual and corporate identity
One of the top Marketing Research Agencies in Mexico, Explora has been gaining notoriety and receiving more sizable, important projects. They needed an identity overhaul to one that reflects a contemporary, international level and corporate image.
It's previous logo looked outdated. However, they wished to keep their symbol. So a revamp was done incorporating their known "E" symbol in the logotype. The color scheme was simplified and a clearer typeface was chosen and tweaked for easier identification.
All projects done while working at Treviño Creativo.
My responsibilities in this project:
- Logo redesign
- Business card and letterhead design
- Corporate folder design
- Website design (www.explorainvestigacion.com)