Explora | Brand Renovation & Visual System
The Challenge: As one of Mexico’s leading market research agencies, Explora needed a corporate identity overhaul to match their international reach. The legacy logo felt dated, but the brand held significant equity in its core symbol.
The Solution: We retained the familiar symbol but reconstructed its geometry for a sharper, modern footprint. The color palette was streamlined to a commanding red and dark gray. We selected a sturdy, geometric typeface and introduced horizontal gaps in specific letterforms. These breaks represent "breakpoints" in standard thinking and existing market landscapes, visualizing Explora’s unique ability to chart new, uncharted territory for their clients through deep strategic research.
My Role: Art Direction, Logo Redesign, Collateral System, and Website UI Concept.
Agency: Treviño Creativo
