Explora | Brand Renovation & Visual System
The Challenge: Explora is one of Mexico's leading market research agencies, with a reach that extends well beyond its borders. Their legacy identity had served them well, but it no longer matched where the company stood. The core symbol still held real equity. The task was not to replace it, but to make it worthy of what Explora had become.
The Solution: I rebuilt the symbol from within: same DNA, sharper geometry, tighter footprint. The colour palette was distilled to a commanding red and dark gray, trading variety for authority. A sturdy geometric typeface replaced what came before, and deliberate horizontal breaks were introduced into specific letterforms.
Those breaks are not decorative. They represent the breakpoints in conventional thinking that Explora exists to create for its clients: the moments where received wisdom ends and real strategic insight begins. Every typographic decision earns its place in the concept.
My Role: Art Direction, Logo Redesign, Collateral System, Website UI Concept
Agency: Treviño Creativo
