GN Productores | Brand Renovation & Visual Identity System
The Challenge: GN Productores is a Baja California agricultural company exporting produce to international markets. Their client roster demanded world-class credibility, but their visual identity was not keeping pace. They needed a brand presence that felt as rigorous and trustworthy as the products they were shipping across borders.
The Solution: I refined the core monogram, designing the leaf forms that crown the symbol and rebalancing the relationship between mark and wordmark to create a more considered, confident combo. From there, the project expanded into a full brand rollout: colour palette, photography art direction across location and studio sessions, corporate stationery, sell sheets, event backdrops, and a complete website UI.
The photography direction was central to the outcome. Rather than generic stock imagery, I directed shoots that captured the scale, care, and human side of GN's operation, giving the brand visual language that could compete on an international stage.
My Role: Logo Refinement, Colour Palette, Art Direction, Photography Direction, Corporate Stationery, Sell Sheet Design, Website UI (gnproductores.com), Event Backdrop Design
Agency: Treviño Creativo
