Hummingbird Technologies | Brand Renovation, Sub-Branding & Corporate Identity
The Challenge: Mexico's 2016 energy reform opened the electricity market to private competition for the first time, creating a new category of business almost overnight. Ingenie entered that market as a high-level consultancy specialising in large-scale electrical projects, advising companies navigating a complex and fast-moving regulatory landscape. As a new player in a high-stakes sector, they needed an identity that projected deep expertise and institutional authority from day one, with no track record yet to lean on.
The Solution: The logo draws from the sector itself: a radial constellation of dots that simultaneously suggests an energy network, a technical diagram, and a point of convergence. Precise, structured, and quietly dynamic, it communicates expertise without resorting to generic electricity iconography. The palette of commanding red and cool gray reinforces that duality: urgency and precision working together.
The system extended into a structured corporate brochure built around clear information hierarchy and technical confidence, business cards that carry the mark with authority, and a full website designed to establish Ingenie's national scope and project portfolio on day one of their launch.
My Role: Logo Design, Corporate Brochure, Business Card Design, Website UI Concept
Agency: Treviño Creativo
